Today’s post is coming to you from the talented Ekaterina Kohlwes, AIA Assoc., LEED AP, from Branding Companies By Their Interiors.
Every architectural space, every building and every simple room sends a certain message to our brain on a subconscious level. Did you know that the feeling that a space inspires can modify the perception of a company’s brand in an instant? It takes only a few seconds for someone to form an opinion about your company’s mission, style and the quality of services. With that in mind happiness became one of the most desirable trademarks for large companies such as Zappos, Twitter, and Skype redesigning their interiors.
Larger service companies are interested in the environment of their locations, not only to boost the image if the companies but also to increase sales by creating a pleasant environment for their workers. Multiple studies have shown that a healthy environment increases productivity and saves money on sick days for employees. Using certain colors and materials inside of your office space can provide desired stimulation to workers’ brain and to boost energy. Providing adequate natural ventilation and lighting will increase production of vitamin D in our bodies which prevents development of certain types of cancer. There are numerous techniques to improve our health inside of a building.
So how can designers create branded environments that deliver desired messages to clients? The main goal of a professional designer is to identify that custom response for a business’s brand based on a type of services provided. As a simple example, a Dentist’s office will have a different agenda and will not welcome a response of exploration of the space but will want to create a sense of security and comfort. Where a Yogurt Shop for example shall give a feeling of a healthy choice and imply a smooth, creamy texture. These are extreme examples of different distinctions that should be considered by a designer at the very first consultation with a business owner looking at a space. All the materials, colors, scale, shapes, furniture and lighting selection will follow the desired message outcome. Even the sounds in your space have a profound impact on our psychology! Famous brand stores are being advised by sounds consultants on what music to choose to improve sales.
If you would like to learn more on how you could improve the brand of your business you can take a look at this new e-book created specifically for business owners Branding By Interior. You can also contact Mindful Design Consulting for more information on this topic.
AIA Assoc., LEED AP
principal / designer